The LWML has released new logos in 1947, 1991, and 2017. The most recent logo update was unveiled during the 75th Anniversary Convention in June 2017, as we look forward to 75 more years of serving the Lord with gladness!
Through this identity, the hope is to empower members through deeper connections, tradition, and the desire to serve God. The symbol was created with this in mind; one that represents the members of both the LWML and the church. A heart to represent the love and giving nature of the members; a drop to symbolize the blood of Christ and a tear of compassion; and a cross above all else to proudly show purpose behind the efforts of the LWML.